Stumbled across a pretty cool blog, Katya Andersen. I think she’s done a great job of addressing marketing related stuff for the non-profit sector. So often we in the non-profit sector are cautious, if not absolutely skeptical of marketing stuff – we see it as trying to get us to believe something that isn’t true because it seems so slick. Of course those kinds of campaigns do exist, however the truest and best marketing campaigns I’ve observed are solidly rooted in who an organize really is or what a product really does. Katya has some great things to say – add this one to your blogroll if you’re in any way interested in communication or marketing stuff. She posted this video on her blog last week – I love how it challenges us to be involved in a dialog with those we’re trying to reach, rather than just pumping out information.
2 responses so far ↓
samluce // July 3, 2007 at 6:21 am |
Great video Gareth, very true. It is sad that in so many churches Marketing is a four letter word. And what they don’t realize is that as much as they may hate marketing they are doing it. And if they hate it and don’t realize they are doing it they probably are not doing it well.
samluce.com // July 5, 2007 at 2:51 am |
Evangelism old school vs. new school.
I saw this video on a friend of mine’s blog. He was talking about church marketing. It got me thinking but down a slightly different vein.
I think that how we do evangelism in todays church must change. Because who we are reaching has changed.
Th…